Company: vercel.com
Remote: No
Posted: 2026-03-14
Status: new
Apply: https://vercel.com/careers/head-of-product-marketing-5199830004
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MarketingNew York City, San FranciscoFull TimeHead of Product Marketing Careers /MarketingMarketingNew York City, San FranciscoFull TimeAbout Vercel:Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.About the Role: We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js, Vercel's platform, v0, the AI SDK, Shadcn, and Turbo.dev. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike.As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.What You Will Do: Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations.Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings.About You: Deep understanding of the developer ecosystem and the frontend development landscape.Strong experience in product marketing for technical products—ideally someone from a cloud-native company.Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.Brand taste is an absolute must.Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.User of X or Bluesky. You must be where your audience is.Benefits:Great compensation package and stock options.Inclusive Healthcare Package.Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.Remote Friendly - Work with teammates from different time zones across the globe.We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.#LI-LD1Apply for RoleApply Now.Tell us why you’d be a good fit for the Head of Product Marketing role.First NameLast NameEmail AddressPhone NumberResumeUpload your resumeResume should be a PDF under 3.5MB.Are you currently based in any of these countries? Please note these are the only countries where we are accepting applicationsUnited StatesGermanyUnited KingdomArgentinaAustraliaCanadaIndiaJapanOtherWill you require Visa Sponsorship now, or in the future?YesNoYour authorization to work in the country where you live. Please choose the option that describes your work authorization.
I am authorized to work in the country due to my nationalityI am authorized to work in the country based on a valid work permit and do not need a company to sponsor my visaI am authorized to work in the country based on a valid work permit which needs to be sponsored by the company I work forI am not authorized to work in the country and need visa supportOtherDo you live in one of the following states?
Alabama, Alaska, Delaware, Kansas, Maine, Mississippi, Montana, Nebraska, New Mexico, North Dakota, South Dakota, West Virginia, or Wyoming.YesNoBy submitting my application, I acknowledge that I have read and understand Vercel’s Job Applicant Privacy Notice Acknowledge/ConfirmPlease double-check all the information provided above. Ensuring accuracy is crucial, as any errors or omissions may impact the review of your application.I have reviewed and confirmed that all the information provided is accurate and complete.U.S. Standard Demographic Questions.At Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information will not be associated with your specific application and will not be disclosed to the hiring team or used in the hiring decision in any way.Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Asking the below questions help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.How would you describe your gender identity? (mark all that apply)ManNon-binaryWomanI prefer to self-describeI don't wish to answerHow would you describe your racial/ethnic background? (mark all that apply)Black or of African descentEast AsianHispanic, Latinx or of Spanish OriginIndigenous, American Indian or Alaska NativeMiddle Eastern or North AfricanNative Hawaiian or Pacific IslanderSouth AsianSoutheast AsianWhite or EuropeanI prefer to self-describeI don't wish to answerHow would you describe your sexual orientation? (mark all that apply)AsexualBisexual and/or pansexualGayHeterosexualLesbianQueerI prefer to self-describeI don't wish to answerDo you identify as transgender?YesNoI prefer to self-describeI don't wish to answerDo you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?YesNoI prefer to self-describeI don't wish to answerAre you a veteran or active member of the United States Armed Forces?Yes, I am a veteran or active memberNo, I am not a veteran or active memberI prefer to self-describeI don't wish to answerOptionally, include links to your social media profiles. LinkedInlinkedin.com/in/ X (Twitter)x.com/ GitHubgithub.com/ Portfoliohttps://Submit ApplicationGet StartedTemplatesSupported frameworksMarketplaceDomainsBuildNext.js on VercelTurborepov0ScaleContent delivery networkFluid computeCI/CDObservabilityAI GatewayNewVercel AgentNewSecurePlatform securityWeb Application FirewallBot managementBotIDSandboxNewResourcesPricingCustomersEnterpriseArticlesStartupsSolution partnersLearnDocsBlogChangelogKnowledge BaseAcademyCommunityFrameworksNext.jsNuxtSvelteNitroTurboSDKsAI SDKWorkflow DevKitNewFlags SDKChat SDKStreamdown AINewUse CasesComposable commerceMulti-tenant platformsWeb appsMarketing sitesPlatform engineersDesign engineersCompanyAboutCareersHelpPressLegalPrivacy PolicyCommunityOpen source programEventsShipped on VercelGitHubLinkedIn XYouTubeLoading status…Select a display theme:system lightdarkrequestAnimationFrame(function(){$RT=performance.now()});Products$RB=[];$RV=function(a){$RT=performance.now();for(var b=0;b<a.length;b+=2){var c=a[b],e=a[b+1];null!==e.parentNode&&e.parentNode.removeChild(e);var f=c.parentNode;if(f){var g=c.previousSibling,h=0;do{if(c&&8===c.nodeType){var d=c.data;if("/$"===d||"/&"===d)if(0===h)break;else h--;else"$"!==d&&"$?"!==d&&"$~"!==d&&"$!"!==d&&"&"!==d||h++}d=c.nextSibling;f.removeChild(c);c=d}while(c);for(;e.firstChild;)f.insertBefore(e.firstChild,c);g.data="$";g._reactRetry&&requestAnimationFrame(g._reactRetry)}}a.length=0};
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class=\u0026quot;content-intro\u0026quot;\u0026gt;\u0026lt;h2\u0026gt;About Vercel:\u0026lt;/h2\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span data-sheets-root=\u0026quot;1\u0026quot;\u0026gt;Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.\u0026lt;br\u0026gt;\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;span data-sheets-root=\u0026quot;1\u0026quot;\u0026gt;Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you\u0026#39;re building on our platform, supporting our customers, or shaping our story: You can just ship things.\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;\u0026lt;/div\u0026gt;\u0026lt;h2\u0026gt;\u0026lt;strong\u0026gt;About the Role:\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/h2\u0026gt;\n\u0026lt;p\u0026gt;We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly \u0026lt;a href=\u0026quot;http://next.js\u0026quot;\u0026gt;Next.js\u0026lt;/a\u0026gt;, Vercel\u0026#39;s platform, \u0026lt;a href=\u0026quot;https://v0.dev/\u0026quot;\u0026gt;v0\u0026lt;/a\u0026gt;, the \u0026lt;a href=\u0026quot;https://sdk.vercel.ai/\u0026quot;\u0026gt;AI SDK\u0026lt;/a\u0026gt;, \u0026lt;a href=\u0026quot;https://ui.shadcn.com/docs\u0026quot;\u0026gt;Shadcn\u0026lt;/a\u0026gt;, and \u0026lt;a href=\u0026quot;https://vercel.com/solutions/turborepo\u0026quot;\u0026gt;Turbo.dev\u0026lt;/a\u0026gt;. The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike.\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;As our Head of Product Marketing, you\u0026#39;ll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We\u0026#39;re looking for a dynamic leader with \u0026quot;LFG\u0026quot; energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.\u0026lt;/p\u0026gt;\n\u0026lt;h2\u0026gt;\u0026lt;strong\u0026gt;What You Will Do:\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Develop and execute comprehensive product marketing strategies for Vercel\u0026#39;s suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel\u0026#39;s products, with a focus on enterprise customers.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel\u0026#39;s technical advantages and business value.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel\u0026#39;s platform among large organizations.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Lead the development of product-focused content for Vercel\u0026#39;s website, blog, and developer documentation, ensuring clarity and consistency in how Vercel\u0026#39;s products are presented.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel\u0026#39;s latest innovations to the developer community and enterprise prospects.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel\u0026#39;s offerings.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;\u0026lt;strong\u0026gt;About You:\u0026amp;nbsp;\u0026lt;/strong\u0026gt;\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Deep understanding of the developer ecosystem and the frontend development landscape.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Strong experience in product marketing for technical products—ideally someone from a cloud-native company.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Brand taste is an absolute must.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;User of X or Bluesky. You must be where your audience is.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;h2\u0026gt;\u0026lt;strong\u0026gt;Benefits:\u0026lt;/strong\u0026gt;\u0026lt;/h2\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;Great compensation package and stock options.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Inclusive Healthcare Package.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;Remote Friendly - Work with teammates from different time zones across the globe.\u0026lt;/li\u0026gt;\n\u0026lt;li\u0026gt;We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.\u0026lt;/li\u0026gt;\n\u0026lt;/ul\u0026gt;\n\u0026lt;p\u0026gt;Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.\u0026amp;nbsp;\u0026lt;/p\u0026gt;\n\u0026lt;p\u0026gt;Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don\u0026#39;t necessarily check every box on the job description.\u0026lt;/p\u0026gt;\n\u0026lt;p class=\u0026quot;p1\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;color: rgb(255, 255, 255);\u0026quot;\u0026gt;#LI-LD1\u0026lt;/span\u0026gt;\u0026lt;/p\u0026gt;"])self.__next_f.push([1,"3a:T461,\u003cp\u003eAt Vercel, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. As part of this commitment, we invite you to voluntarily provide demographic information. Your responses will be used (in aggregate only) to help us better understand the diversity of our applicants and identify areas of improvement in our recruitment and hiring process. Your responses, or decision not to respond, will be kept confidential and will only be used in aggregate form for diversity and inclusion efforts. This information\u0026nbsp;\u003cu\u003ewill not\u003c/u\u003e\u0026nbsp;be associated with your specific application and\u0026nbsp;\u003cu\u003ewill not\u003c/u\u003e\u0026nbsp;be disclosed to the hiring team or used in the hiring decision in any way.\u003cbr\u003e\u003cbr\u003eIndividuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. 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